David Bond is a father. Things have really changed since he was a kid. His children are hooked on screens and don’t want to go outdoors. They want iPads, TV and plastic toys. The marketing departments of Apple, Disney and Mattel control his children better than he can. Determined to get them up and out, David appoints himself as the Marketing Director for Nature. With the help of branding and outdoor experts, he develops and launches a nationwide marketing campaign to get children outside. PROJECT WILD THING is the hilarious, real-life story of one man’s determination to get children out and into the ultimate, free wonder-product: Nature.
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