The Social Media Animal Cruelty Coalition’s latest research shows the truth behind fake rescue content: animals are being harmed and viewers are being scammed.
Fake rescue content features animals who have intentionally been harmed or placed in dangerous situations, so that the content creator can appear to rescue the animal. Their goal is to generate revenue from “likes” and “shares”.
Sadly, animal lovers are being scammed out of much more than their likes. Many fake rescue creators ask viewers for donations under the guise of helping animals, usually by Paypal links. Every dollar given to these creators no doubt fuels more animal suffering.
This content shows humans “rescuing” sick and injured animals, animals trapped and stuck under heavy objects and some even on the verge of drowning. In these staged scenarios, all set up by the content creator, animals are put in danger and situations of distress. Very little is known about what happens to the animals before, or after these video clips.
Watch to find out more and make sure to visit https://www.smaccoalition.com/fake-rescue-report
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